Mazda Kiyora

Mazda Kiyora
Mazda 1, it’s a coupe. A Coupe like city car based on the Kiyora concept features in Mazda’s future post 2011, according to European boss James Muir. There’s nothing like this coming in the next two to two and a half years, but we know we need a car that appeals to the growing number of people around the globe who live in cities.

Based on a cut down Mazda 2, the Kiyora isn’t a particularly small car at 3.77mm long, although its roof is relatively low at 1.35m high. The aim of the design, developed in Mazda’s European studio near Frankfurt under Brit Peter, is to see if a two plus two city car with a low roofline can break away from the high roof mini MPV look that’s become typical of the class. Those A segment hatches just don’t look very good or sporty.

For production, the Kiyora would be called the Mazda 1 and would be based on next generation Mazda 2 underpinnings rather than a sharing with the Ford Ka/Fiat Panda. Mazda will start to renew its range in 2011 with a new generation of lightweight platforms, starting with the Mazda 6 and Mazda 2.

With the Kiyora, Mazda has explored clever interior design ideas such as minimalist rear seats made from a new stretchy material hangs across a frame, flexing to accommodate a passenger and the springing back to take up little space. It can give us the best of both worlds room for rear passengers or luggage space.

The Kiyora is a study concept for the global market. It is to build enthusiasm for Mazda, and it’s also designed to show that small cars needn’t be cheap as long as they are desirable.

Mazda Kiyora
Mazda Kiyora

Mazda Kiyora
Mazda Kiyora

Mazda Kiyora
Mazda Kiyora

Mazda Kiyora
Mazda Kiyora

Mazda Kiyora
Mazda Kiyora