BMW Lovos Design Study Has us Wondering About Art, Design...

BMW Lovos
Maybe it's just me, but I can't seem to understand what most modern artists and designers believe that they achieve by being different just for the sake of being different. True, beauty is in the eye of the beholder, but I wonder how many of you wouldn't agree with me when I say that for example, the Winged Victory of Samothrace or if you prefer something car related, Pininfarina's 1940's Cisitalia 202, are timelessly beautiful and will always remain fresh and unique?

As for the concept that ignited our thoughts, the fish-scale-armadillo-like BMW Lovos concept with Swarovski earrings for lights, which was crafted by Anne Forschner, a 24 year old designer from Germany's Pforzheim University, what can we say; the photos speak for themselves.

And if you're still not baffled, well, just go ahead and read the designer's description of the project. That will do the trick for sure...

BMW Lovos – "Lifestyle Of Voluntary Simplicity"


Textual description of the project

Lovos (Lifestyle of Voluntary Simplicity) is based on a philosophical idea, which asks critical questions about the design, construction and use of road vehicles, as we know them today. The world we live in is increasingly complex and we move within multifaceted social structures, hardly noticing that we perhaps lack an overview over how products and services influence and overwhelm us. We rarely question these structures and continue to live and consume habitually. The car represents this world in the form of a physical object.

BMW Lovos

BMW Lovos

BMW Lovos




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