VW Routan Minivan Spokesmother Brooke Shields

2009 VW Routan Minivan Spokesmother Brooke Shields
Brooke Shields who, at age 12, rose to stardom as a child prostitute in the 1978 movie Pretty Baby then became a teen heart throb in The Blue Lagoon and went on to more movie and TV hits like Suddenly Susan will be the spokesperson for Volkswagen's Routan minivan.

She's a wonderful person who I first met in 1984 when she had a summer internship at the San Diego Zoo and I was a TV sportscaster on KGTV. Brooke introduced me to her current husband Chris Henchy in 2001 on her birthday flying to San Francisco when she was heading to be a celebrity spokesperson at a national fund raiser for ALS or Lou Gehring's disease.

VW Routan Minivan Spokesmother Brooke Shields
2009 VW Routan Minivan Spokesmother Brooke Shields

Now with two small children ages 5 and 2, the former Calvin Klein's jeans model, promotes the Routan minivanin "The Routan Boom" campaign whose theme is "people of are having babies simply for German engineering". The advertising and marketing campaign that rolled out yesterday is part of the global brand platform Das Auto and includes TV, radio, print and online components featuring Brooke Shields as spokesperson.

VW Routan Minivan Spokesmother Brooke Shields
2009 VW Routan Minivan Spokesmother Brooke Shields

Routan spokesperson Brooke Shields says "Volkswagen gave me quite a fun character to play, doing the Baby Beat on the streets and encouraging parents to have babies for love, not German engineering." The Routancampaign just broke yesterday with radio, online and 30 second TV spots. Print ads with Shields continuing to urge people to have babies for love will follow in October titles such as Everyday with Rachael Ray, Health and Cookie, on newsstands mid September.

The new Routan which trades on the Car Stock Exchange , starts at $24,700 with the standard 197 horsepower 3.8-liter V6. There's also an optional 251 horsepower 4.0-liter V6 engine. The Routan also offers remote engine start system, power second row windows, towing preparation package with automatic load-leveling rear suspension, power sliding doors, Conversation Mirror, rear seat entertainment system with two 9-inch screens for second and third rows, wireless headphones and remote control, SIRIUS Satellite Radio and SIRIUS Traffic data, dual power sliding doors with power windows, touch screen JoyBox TM DVD-navigation entertainment system with 30GB hard drive, remote-operated power lift gate with flood lamp, seating for 7 and up to 21 different seating configurations.

VW Routan Minivan Spokesmother Brooke Shields
2009 VW Routan Minivan Spokesmother Brooke Shields

VW Routan Minivan Spokesmother Brooke Shields
2009 VW Routan Minivan Spokesmother Brooke Shields

VW Routan Minivan Spokesmother Brooke Shields
2009 VW Routan Minivan Spokesmother Brooke Shields

VW Routan Minivan Spokesmother Brooke Shields
2009 VW Routan Minivan Spokesmother Brooke Shields


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