Well, £1m plus local taxes. That means any UK customer wanting a One-77 will have to cough up £300k more than it costs to own a Bugatti Veyron. The Aston Martin One-77 should be worth it though. Aston promises the car will be totally bespoke, and speaks of having its discerning clientele involved in every stage of their car’s development.
That means talk of interior trim and paint colours is pretty banal. About the only thing fixed will be the mechanics of the One-77. See the rear three-quarter light in the C-pillar? Looks like there’s space for two small seats? Well that’s your choice – you could have some extra luggage space instead, or a mix of the two.
A 7.0-litre V12? So it’s fast then…
Faster than any current Aston Martin, or any future project, they say. With next year’s V12 Vantage RS expected to crack the 0-62mph sprint in four seconds dead, before charging onto 200mph, the One-77 will truly be supercar-quick. Aston politely call the expected performance ‘exhilarating’.